Staying at a Disney Hotel, I realize I forgot my underwear. I was told Prime Now delivers a full range of products from both the Whole Foods and Amazon catalog in under 2 hours. 4 clicks later a delivery is scheduled, I go on with my day.

6 years ago my team built a pilot to do the same thing. "Delight the guest, in her time of need" Ultimately for multiple reasons the pilot was never approved to scale.

As an experienced skunkworks strategist, I have seen hundreds of ‘great ideas’ not make it to scale, only later to see competitors introduce these exact products. The viability of the idea wasn’t the problem; the corporate cultural gravity was too just too strong to support a launch.

Perhaps more important than idea feasibility, is the courage to garner support, sell, enroll, and communicate. If you have enough you will be able to escape your corporate gravitational well.

And how does one set up an org to have as little gravity/friction as possible? Orgs need a way and place to experiment, and then to launch for scale. Process, place, tools, mindset, and decisioning all have to be in place.

Investing? Bet on their corporate gravitational constant, not the size, brand, or product (physics nerds, know gravity effects not only a launch but also time.)

Original Linkedin Post: http://bit.ly/2UyySZc

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