It isn’t enough to consider your customer a guest

In the early 1990’s Target started calling their customers, ‘guests’. It was a practice lifted from Disney.

Words have power.

Calling your customer a: user, consumer, buyer, client, subscriber, or shopper; instantly frames your relationship with them.

The word ‘guest’ realizes a particularly respectful relationship.

In the 90’s this was a differentiator, today it is table stakes.

Don’t respect your customers and you won’t have them.

Todays differentiator is to be ‘present in the moment of anothers life’

Amazing products, services and capabilities not only create these moments but also take every opportunity deepen their existing relationship.

Reduce friction, be helpful, give back time, be a ‘multiplier’, give your guest superpowers: Just some examples of creating and being part of the moment.

In the photo. You might have created the music delivery service, the device, the headset, own the train, or ticketing system. But you are a part of her moment, and now have the gift to be invited to create more.

Warning: using gamification and psychological theories that make us crave and repeatedly engage, is an effective shortcut but is not particularly healthy.

Original linkedin post: http://bit.ly/2uTMtPS