The answer: love.
The answer is "Love"
Dereck Vanlandingham called me into the conversation on this post by Stefan van Oirschot in the comments
Basically he asked 'how would you go about creating a shared experience around the enterprise's customer"
On one layer the conversation was about internal customers of capabilities provided by platform teams. Another layer is who is the customer? How do you rally around external and internal (especially with big companies who may have 'different internal tribes')
The question I heard was "How do you rally around your customer, vendors, teams, individuals?"
I was 23 when when John Pellegrene, who basically created the Target brand as we know it, told me.
"Why do we (as a company) exist?
We want to make our guests (customers), lives better, to give them value through our ability to buy, to democratize design because they should be able to surround themselves with beauty, to make their lives easier.
Why? Because they are our neighbors, friends and family and we love them.
We want to give our team members good jobs, with opportunity, and fun. We want to help them learn and grow, we will be there for them and they will be there for us.
Why? Because they are our neighbors, friends and family and we love them.
We want to be good to our partners and vendors, we want them to grow and succeed, our success will be their success, we will raise the water around us all. We want healthy growing relationships with our partners/vendors.
Why? Because they are our neighbors, friends and family and we love them.
We will give back to our communities where we live and do business. We will give 5% of our pre-tax dollars back to our communities. We will volunteer and we will stand with them when they need us..
Why? Because they are our neighbors, friends and family and we love them.
Elwin.. why do we as a company exist?..
Because we love…"
This is a totally woo woo answer to a complicated tactical culture issue of getting teams to work together, to serve each other and in the end serve the 'customer' ..
But if you really realize that who you are really serving, in the end is your friends, family, neighbors, and that you love them.. the way will open before you.
Original link to linkedin post: https://bit.ly/3pOpdAz
