Thoughts around Data
We all know that this is happening,
We are the industry.
Heck I have created apps/services/capabilities that play on these techniques.
Three clips I came across
11 mins of your time,
together they explain how data can influence and predict.
Food for thought.
good, bad, or just the new norm?
The following ‘thought seeds’
- the concept of a ‘shadow twin’ which is created from your behavior data, anonymized.
- a ‘shadow twin’ can have huge value, especially in building simulations
- If you build a sophisticated enough simulation, you can predict behavior.
- One could argue that given a good enough simulation the prediction could be good enough to almost perfectly know the outcome, in this case what does that say about free will? (WestWorld season 2 🙂 )
- With a good enough simulation and a powerful enough computation you can run through massive ‘a/b’ test in real time to influence outcome
- Companies are doing this now (Google/Facebook/Amazon etc don’t even need to anonymize the data when using internally )
- Companies are not necessarily using behavior science, psychology, etc with intent much is emergent results based simply on doing iterative, data and test based approaches.
- Concept of Asymmetric Power
There is a huge amount of stuff for thought in these three short clips.
clips are from
Tristan Harris Senate hearing http://www.tristanharris.com
Google Sidewalk labs: https://www.sidewalklabs.com/
NoAgenda show 1150 that put Tristan's comments and sidewalk labs replicants together http://www.noagendashow.com
Original linkedin post: http://bit.ly/2xGo6Hn