Elwin Loomis

Big Mother Vs Big Brother

"Collect everything, it is all about the data" I say. But with this data one can often fall into being ‘big brother’; controlling and influencing without your knowledge or consent. I like to think that you can build “big mother" systems vs ‘big brot...

Rebels, you are not alone.

When I went back to Target for the second time, in 2012 I created a 'secret rebel alliance'. People who got-stuff-done, committed to: Change the org for the positive, Create a place for 'people like us': Creators/Makers, Purpose Driven, Visionary, O...

Digital addiction is only a symptom

Digital addiction is only a symptom of a deeper problem. How do we as technologists work (and use our PsyOps skills) towards a reality of technology empowerment where the tools we create/use empower us to be better people, more focused, more present, l...

Who can you enroll?

When interviewing leaders, there is lots of conversation on how to probe their skills, ability to lead, academic experience etc. I haven’t heard much conversation on what I believe is the most important leadership question: “who can you enroll?" Wh...

Tear down your verticals!

Every business is driven by experiences. In the past these were tied to delivery channels. Buisness processes, systems, incentives and strategies wrapped around this vertical. Omnichannel struggles fundamentally stem from this vertical stack. Today in...

I don’t want to be part of the problem

said the serial entrepreneur. “Since we last talked, I have built and financed a growing profitable business. I have hired over 50 amazing people, all empowered by my model, and making a great living. My valley friends say this isn’t enough. I need t...

Compensation Pie

(Link includes the linkedin post and video; http://bit.ly/2A34LEh ) It isn't just about the money, Consider the “total pie of compensation" when making decisions for yourself or when advising others. I divide my pie into three parts: • Financial ...

Avocate or Antagonist

In any interaction, it is your choice, to either be an advocate or antagonist. This is a quote I heard while watching Mr Rogers and Me. I think what keeps most from defaulting to being the advocate, fundamentally comes down to the ability to love one...

Shift when you are in the red line

Shift when you are in the red line, Advice I was given when learning to drive a stick shift. The gear you are in has an operating range, as you accelerate and approach the edge of its range, you need to shift to a higher gear to continue accelerating. ...