Elwin Loomis

Forgive us, & help us

At a prior company I shared (enrolling new people to the team): - Forgive us, because we are screwed up. - Help us, make ourselves better. - Understand, everyone is working with good intentions towards a common goal. We are playing on a muddy field, ...

Prototype, POC, Pilot.

Introducing iterative development into an org that has never done it; it is important to align on some definitions: Prototype - demonstrates the ‘art of the possible’, a visual representation of the concept. Proof-of-Concept - Demonstrates ‘the feasi...

Thinking and Feeling

Humans are not thinking creatures that feel, we are feeling creatures that think. Heard last week, it kept popping into the front of mind. This is foundational and applicable in almost anything you do: Creating a product/services/capabilities? -...

Thoughts around Data

We all know that this is happening, We are the industry. Heck I have created apps/services/capabilities that play on these techniques. Three clips I came across 11 mins of your time, together they explain how data can influence and predict. https...

Tribal Branding

People naturally form Tribes. Even though we are a thousand years from our nomadic past; the evidence and power of tribes show today in some current corporate cultures. An interesting development happened during the early target.com transformation. T...

Mistaken Generations

How old is the youngest Millennial? How old is the oldest Millennial? More likely than not you probably guessed wrong. In a meeting today, where Millennial’s were the topic (and people love to opine on the millennial generation) I realized they wer...

Working for a loved brand

"Elwin, never underestimate the value of working for a ‘loved’ brand." Said my friend with whom I had worked with at Target years ago after he left to go to a large Airline company. "When I worked at Target," he added, "People would glow and share ...

Product Team Costs

How much should it cost to create an app/website or capability? Getting asked this all the time, I thought I would share my rough formula to start a conversation. Resources: Contractor: $150/hour or FTE: $150k/year (includes 20% for benefits) Typic...

Feedback

I love a culture where "I will tell you if you have spinach in your teeth if you tell me if I have some in mine" It takes courage to share constructive or critical feedback. When done out of love and support, it is a huge gift. If someone is prov...

Raccoons VS Coyote

"You are dealing with a Raccoon not a Coyote." said a friend with a large ‘ranch’. They continued, "There is a fine line of stewardship between respecting wild animals, yet protecting ones’ flock. Sometimes conflicts occur. With Coyotes, all I need...